Designing the content
Great looking designs and layout are not the only elements required to produce
a successful web site. Think carefully about what text and pictures will convince your visitors to buy your service or product.
Make your content "sticky"
Amazingly, many web pages
lack any thought behind their existence,
many underestimate the importance of good quality content. Everything is pointless if you don't have a website that is worth reading, but if the text or images are
interesting then your audience will return again and again.
Think of great titles
It is imperative that your text tells the visitor exactly what they are looking for.
The need for speed
On the Web, time is a critical factor - the time it takes to find the right site, the time it takes to find the right page and the time it takes to wait for each page to
download. Above all, people are looking for a payoff, so don't specify too much text or images for every page. Don't worry though, we have many solutions to avoid cram-packed pages.
Keep it simple
Remember your text will be to please your visitors, not your board of directors.
Important headings
Your audience will expect to find certain headings on
your web site, so here are some suggestions you will find on many existing sites.
The Company - overview, history, latest news, location, employment, visual tour.
The Services
- brief description of all you offer, with optional in-depth coverage.
The Product - current pictures, catalogue, portfolio, gallery, prices, online shop.
Contact Info
- Response form, company address, email, tel, fax, map directions.
Keep it clear
Your first page should state in the most obvious way what business you're in. Do not overwhelm the
visitor with your technical acumen or your marketing wizardry. The vast majority of people who come to your site are gorillas. They are only after one thing - A banana. Make it obvious where they can find
that banana ! Not everybody's banana is the same. Some people are looking for your phone number, some want to buy the product, and others want to read your latest news.
Once we have all your content
we will make it easy for all of them to find what they want.
By following these suggestions, you're helping us to produce
a clearer window to see your company through. |
